Nespresso coffee pods to succeed in coffee business

Date: October 4, 2010

Yats Leisure shares discussions, information, reports and suggestions concerning the sourcing and enjoyment of Nespresso Coffee in Philippines.  Some Nespresso coffee users in Manila, Angeles City, Cebu, Subic and Clark Philippines experienced difficulties in purchasing coffee pods for their C100 Nespresso coffee machines.  Nespresso Coffee Pods are now available in Manila, Cebu, Pampanga Angeles City, Subic and Clark Philippines answering the requests of guests and friends of Yats Leisure’s for a reliable source for replenishment of their Nespresso coffee capsules in Philippines.

Nespresso, the coffee-making brand under Nestlé’s flagship, produces some of the high-end coffee pods that deliver the fine-quality coffee with a push of a button. Nespresso is a part of the Nestlé Business Group and its products are doing a good business in the European region. Nespresso is now planning to extend its operations in the country of coffee-lovers, the US, where the customers can directly buy the coffee machine to drink their favorite coffee flavor.

This instant coffee maker has been achieving new milestones since 2000. Nespresso decided to expand its operations after the company grew by 50% in the North American coffee market. The average annual growth of the company is 30% and the company products are sold well in the most European regions. Nespresso has more than 200 stores opened in 50 countries across the world, where the company sells coffee machines, coffee pods and popular coffee products like ‘Grand Crus”

“In the last ten years, the coffee market totally changed in the US. What Nespresso is bringing to your home is some of the best coffee you can find, and it’s very convenient. The demand for high-end coffee and high quality coffee is really booming in the US market,” said Frederic Levy, the President of Nespresso USA in the interview given to the Fortune magazine.

Richard Giradot, the CEO of Nespresso believes that coffee drinking is all about the experience you get while the Nespresso coffee machine makes different flavor coffees with subtle notes and makes your coffee drinking experience richer. All you need to do is to push the button.

Nespresso is partnered with five of the most trusted US companies like Williams-Sonoma, Bloomingdale’s, Macy’s, Sur La Table, and Crate & Barrel in order to strengthen their distribution network.

Nespresso may face a tough competition with two of the coffee making giants in the US like Starbucks and Dunkin Donuts. Levy has an answer for this question. He says, “We are not putting ourselves in the same category because we are talking about drinking Nespresso at your home. What we are offering is a revolution compared to before. It’s the first time that you can really have this kind of quality in your home.”

Nespresso has defined some of its industry rivals Senseo and Kraft, which are selling high-end coffee products and acquire better market share. However, the company makes it very clear that it will be only targeting markets where coffee is admired; markets that have a dominant tea-culture are not a prime hit for the coffeemaker.

Source: http://www.stockmarketdigital.com/sectors/euronext-europe/nespresso-coffee-pods-succeed-coffee-business

http://www.youtube.com/watch?v=xcsEsFYdOmU

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