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The 2nd Annual Horse Festival

Last Updated – March 16, 2010
Meeting With ADVENT
Magallanes, Makati

The 2nd Annual Horse Festival
HORSEFEST ’10 PROGRAM
Theme – THE GREAT OUTDOOR ADVENTURE

Pre-Main Event Activities
Various Sub-Activities leading to the Main Event Proper (MEP). These can be prepared and scheduled months ahead of the MEP. They can be with official sponsors; held at Clark El Kabayo or other venues.

  • Cowboy in the Schools
  • Gymkhana

  • Cooking The Cowboy Way
  • Others

PR Campaign Activities & Schedules
Invitations to Co-Oreganizers, Influential Horse Afficionados w/influence (e.g.
Mia Virata; Jones Lanza; Totti de Leon, etc.); Associations, Clubs, etc.
Media Kit – Power Point Presentations; DVD Teaser; Write-ups & Press Releases
for Newspapers, Magazines, Etc.
WEBSITE Activities

Sponsorship & Endorsement Campaign

  • Organizers and Co-Organizers

    • CDC
    • GCVB
    • CFTA

  • In Cooperation With

    • DEPARTMENT OF TOURISM, Region III
    • PHILIPPINE TOURISM ASSOCIATION
    • MABALACAT TOURISM COUNCIL
    • ANGELES TOURISM COUNCIL
    • MADDOGs MOTORCYCLE GROUP (needs MOA or Gentleman’s
      Agreement)

    • OTHERS

  • Endorsers

    • Migs Zubiri
    • Lito Lapid

    • Dick Gordon
    • Tarzan Lazatin

    • Boy Blue Nepomuceno
    • Boking Morales

    • Mikee Cojuangco
    • Hermie Esguerra

    • OTHERS


HORSEFEST ’10 PROGRAM

Page 2

- SOLICITATION/COMMITMENT – Line-Up of Target Key Sponsors

  • Official Presentor

    • Co-Presentors
    • Major Sponsors
    • Minor Sponsors
    • Benefactors

  • Official Hotels

Meetings with Co-Producers – Participation; Logistics; Budget

  • CDC
  • CFTA
  • GCVB
  • DEPARTMENT OF TOURISM Region III
  • PHILIPPINE TOURISM ASSOCIATION
  • MABALACAT Tourism Council
  • ANGELES Tourism Council
  • MADDOGS
  • Polo Group (Jun Juban)
  • Equestrian Events (Migs Felix)
    • Horse Jumping
    • Dressage
    • Other
  • Rodeo Exhibition (Migs Zubiri)
  • Tiburin/Harness Racers
  • Quadrille Exhibition Participants e.g. Clubs & other Associations
  • Horse Show Demonstrations
  • Auctioneers
  • CLARK/ANGLES Shopping Outlets
  • Hotels
  • Restaurant Outlets
  • Trade Fair & Carnival Organizer
  • Food Fair Participants
  • Concert Organizer
  • Square & Line Dancing Organizer
  • Western Cowboy/Cowgirl Fashion Show Organizer
  • Fire Works Display Organizer
  • MARATHON (Fun Run) Organizer
  • The Great Clark Hike Organizer
  • Etc.

HORSEFEST ’10 PROGRAM
Page 3

SPECIAL NOTATION
Grounds/Facilities Improvements

  • El Kabayo Area

  • Parade Grounds (Polo Event)
  • Picnic Grounds Leveling
  • Others

ONE MONTH BEFORE MAIN EVENT
PRESS Conferences
Briefings
Set Up of CLARK FREEPORT ZONE
ANGELES/MABALACAT

  • Fields Area

  • Others

CLARK SHOEMART
Flyering
Postering
Media Affairs

Prior to Main Event
Various Participants will be converging and heading for Clark Freeport with their
Horses; Trailers, Etc.; (November 15-26, 2010)

November 26, 2010 (Friday) @ 4 p.m.
Teaser Parade w/Horses Assembly at Salakot en route to Fields Ave.
turning around to MacArthur Highway entering SM Clark

The Package & Main Event – PROGRAM SCHEDULE & ACTIVITIES

Day 1 – November 27, 2010 (Saturday)

  • GRAND PARADE
  • Trade Fair & Carnival
  • MADDOGs Poker Run
  • All You Can Eat Attraction
  • Polo Match
  • Western Concert
  • Fireworks Display
  • Equestrian Activities

HORSEFEST ’10 PROGRAM
Page 4

Day 2 – November 28, 2010 (Sunday)

  • MADDOGs Poker Run Part 2
  • Trade Fair & Carnival
  • Food Festival – All You Can Eat Attraction
  • Rodeo Exhibition
  • Horse Show Demonstration
  • Auction
  • Cook The Cowboy Way
  • Square & Line Dancing
  • Horse Jumping Event
  • Cowboy/Cowgirl Fashion Show
  • Fireworks Display

Day 3 – November 29, 2010 (Monday)

  • MADDOGs Special Activity
  • Trade Fair & Carnival
  • Food Festival
  • Auction
  • Tiburin Races
  • Quadrille Exhibition
  • Other Activities

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