The 2nd Annual Horse Festival

Last Updated – March 16, 2010
Meeting With ADVENT
Magallanes, Makati

Pre-Main Event Activities
Various Sub-Activities leading to the Main Event Proper (MEP). These can be prepared and scheduled months ahead of the MEP. They can be with official sponsors; held at Clark El Kabayo or other venues.

• Cowboy in the Schools
• Gymkhana
• Cooking The Cowboy Way
• Others

PR Campaign Activities & Schedules
Invitations to Co-Oreganizers, Influential Horse Afficionados w/influence (e.g.
Mia Virata; Jones Lanza; Totti de Leon, etc.); Associations, Clubs, etc.
Media Kit – Power Point Presentations; DVD Teaser; Write-ups & Press Releases
for Newspapers, Magazines, Etc.
WEBSITE Activities

Sponsorship & Endorsement Campaign

• Organizers and Co-Organizers
  

  • CDC
  • GCVB
  • CFTA
    

• In Cooperation With
  

  • DEPARTMENT OF TOURISM, Region III
  • PHILIPPINE TOURISM ASSOCIATION
  • MABALACAT TOURISM COUNCIL
  • ANGELES TOURISM COUNCIL
  • MADDOGs MOTORCYCLE GROUP (needs MOA or Gentleman’s
    Agreement)

  • OTHERS
    

• Endorsers
  

  • Migs Zubiri
  • Lito Lapid
  • Dick Gordon
  • Tarzan Lazatin
  • Boy Blue Nepomuceno
  • Boking Morales
  • Mikee Cojuangco
  • Hermie Esguerra
  • OTHERS
    

HORSEFEST ’10 PROGRAM
Page 2

– SOLICITATION/COMMITMENT – Line-Up of Target Key Sponsors

• Official Presentor
  

  • Co-Presentors
  • Major Sponsors
  • Minor Sponsors
  • Benefactors
    

• Official Hotels

Meetings with Co-Producers – Participation; Logistics; Budget

• CDC
• CFTA
• GCVB
• DEPARTMENT OF TOURISM Region III
• PHILIPPINE TOURISM ASSOCIATION
• MABALACAT Tourism Council
• ANGELES Tourism Council
• MADDOGS
• Polo Group (Jun Juban)
• Equestrian Events (Migs Felix)
  • Horse Jumping
  • Dressage
  • Other
• Rodeo Exhibition (Migs Zubiri)
• Tiburin/Harness Racers
• Quadrille Exhibition Participants e.g. Clubs & other Associations
• Horse Show Demonstrations
• Auctioneers
• CLARK/ANGLES Shopping Outlets
• Hotels
• Restaurant Outlets
• Trade Fair & Carnival Organizer
• Food Fair Participants
• Concert Organizer
• Square & Line Dancing Organizer
• Western Cowboy/Cowgirl Fashion Show Organizer
• Fire Works Display Organizer
• MARATHON (Fun Run) Organizer
• The Great Clark Hike Organizer
• Etc.

HORSEFEST ’10 PROGRAM
Page 3

SPECIAL NOTATION
Grounds/Facilities Improvements

• El Kabayo Area
• Parade Grounds (Polo Event)
• Picnic Grounds Leveling
• Others

ONE MONTH BEFORE MAIN EVENT
PRESS Conferences
Briefings
Set Up of CLARK FREEPORT ZONE
ANGELES/MABALACAT

• Fields Area
• Others

CLARK SHOEMART
Flyering
Postering
Media Affairs

Prior to Main Event
Various Participants will be converging and heading for Clark Freeport with their
Horses; Trailers, Etc.; (November 15-26, 2010)

November 26, 2010 (Friday) @ 4 p.m.
Teaser Parade w/Horses Assembly at Salakot en route to Fields Ave.
turning around to MacArthur Highway entering SM Clark

The Package & Main Event – PROGRAM SCHEDULE & ACTIVITIES

Day 1 – November 27, 2010 (Saturday)

• GRAND PARADE
• Trade Fair & Carnival
• MADDOGs Poker Run
• All You Can Eat Attraction
• Polo Match
• Western Concert
• Fireworks Display
• Equestrian Activities
  

HORSEFEST ’10 PROGRAM
Page 4

Day 2 – November 28, 2010 (Sunday)

• MADDOGs Poker Run Part 2
• Trade Fair & Carnival
• Food Festival – All You Can Eat Attraction
• Rodeo Exhibition
• Horse Show Demonstration
• Auction
• Cook The Cowboy Way
• Square & Line Dancing
• Horse Jumping Event
• Cowboy/Cowgirl Fashion Show
• Fireworks Display

Day 3 – November 29, 2010 (Monday)

• MADDOGs Special Activity
• Trade Fair & Carnival
• Food Festival
• Auction
• Tiburin Races
• Quadrille Exhibition
• Other Activities