The 2nd Annual Horse Festival
Last Updated – March 16, 2010
Meeting With ADVENT
Magallanes, Makati
HORSEFEST ’10 PROGRAM
Theme – THE GREAT OUTDOOR ADVENTURE
Pre-Main Event Activities
Various Sub-Activities leading to the Main Event Proper (MEP). These can be prepared and scheduled months ahead of the MEP. They can be with official sponsors; held at Clark El Kabayo or other venues.
- Cowboy in the Schools
- Gymkhana
- Cooking The Cowboy Way
- Others
PR Campaign Activities & Schedules
Invitations to Co-Oreganizers, Influential Horse Afficionados w/influence (e.g.
Mia Virata; Jones Lanza; Totti de Leon, etc.); Associations, Clubs, etc.
Media Kit – Power Point Presentations; DVD Teaser; Write-ups & Press Releases
for Newspapers, Magazines, Etc.
WEBSITE Activities
Sponsorship & Endorsement Campaign
- Organizers and Co-Organizers
- CDC
- GCVB
- CFTA
- In Cooperation With
- DEPARTMENT OF TOURISM, Region III
- PHILIPPINE TOURISM ASSOCIATION
- MABALACAT TOURISM COUNCIL
- ANGELES TOURISM COUNCIL
- MADDOGs MOTORCYCLE GROUP (needs MOA or Gentleman’s
Agreement) - OTHERS
- Endorsers
- Migs Zubiri
- Lito Lapid
- Dick Gordon
- Tarzan Lazatin
- Boy Blue Nepomuceno
- Boking Morales
- Mikee Cojuangco
- Hermie Esguerra
- OTHERS
HORSEFEST ’10 PROGRAM
Page 2
– SOLICITATION/COMMITMENT – Line-Up of Target Key Sponsors
- Official Presentor
- Co-Presentors
- Major Sponsors
- Minor Sponsors
- Benefactors
- Official Hotels
Meetings with Co-Producers – Participation; Logistics; Budget
- CDC
- CFTA
- GCVB
- DEPARTMENT OF TOURISM Region III
- PHILIPPINE TOURISM ASSOCIATION
- MABALACAT Tourism Council
- ANGELES Tourism Council
- MADDOGS
- Polo Group (Jun Juban)
- Equestrian Events (Migs Felix)
- Horse Jumping
- Dressage
- Other
- Rodeo Exhibition (Migs Zubiri)
- Tiburin/Harness Racers
- Quadrille Exhibition Participants e.g. Clubs & other Associations
- Horse Show Demonstrations
- Auctioneers
- CLARK/ANGLES Shopping Outlets
- Hotels
- Restaurant Outlets
- Trade Fair & Carnival Organizer
- Food Fair Participants
- Concert Organizer
- Square & Line Dancing Organizer
- Western Cowboy/Cowgirl Fashion Show Organizer
- Fire Works Display Organizer
- MARATHON (Fun Run) Organizer
- The Great Clark Hike Organizer
- Etc.
HORSEFEST ’10 PROGRAM
Page 3
SPECIAL NOTATION
Grounds/Facilities Improvements
- El Kabayo Area
- Parade Grounds (Polo Event)
- Picnic Grounds Leveling
- Others
ONE MONTH BEFORE MAIN EVENT
PRESS Conferences
Briefings
Set Up of CLARK FREEPORT ZONE
ANGELES/MABALACAT
- Fields Area
- Others
CLARK SHOEMART
Flyering
Postering
Media Affairs
Prior to Main Event
Various Participants will be converging and heading for Clark Freeport with their
Horses; Trailers, Etc.; (November 15-26, 2010)
November 26, 2010 (Friday) @ 4 p.m.
Teaser Parade w/Horses Assembly at Salakot en route to Fields Ave.
turning around to MacArthur Highway entering SM Clark
The Package & Main Event – PROGRAM SCHEDULE & ACTIVITIES
Day 1 – November 27, 2010 (Saturday)
- GRAND PARADE
- Trade Fair & Carnival
- MADDOGs Poker Run
- All You Can Eat Attraction
- Polo Match
- Western Concert
- Fireworks Display
- Equestrian Activities
HORSEFEST ’10 PROGRAM
Page 4
Day 2 – November 28, 2010 (Sunday)
- MADDOGs Poker Run Part 2
- Trade Fair & Carnival
- Food Festival – All You Can Eat Attraction
- Rodeo Exhibition
- Horse Show Demonstration
- Auction
- Cook The Cowboy Way
- Square & Line Dancing
- Horse Jumping Event
- Cowboy/Cowgirl Fashion Show
- Fireworks Display
Day 3 – November 29, 2010 (Monday)
- MADDOGs Special Activity
- Trade Fair & Carnival
- Food Festival
- Auction
- Tiburin Races
- Quadrille Exhibition
- Other Activities
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