Are Italian Wine or Swiss Chocolate Really Better? A Revealing Taste Test – 11August17
Can Chinese chocolate taste better than those incredibly delicious morsels from Switzerland, the center of the chocolate universe? Can cheap wine from India taste better than that pricy stuff from California’s Napa Valley?
That depends on what you know, and when you learned it, according to a new study that also shows, once again, just how easy it is to fool the human brain.
Marketing researcher Keith Wilcox and colleagues at Babson College in Wellesley, Mass., conducted a series of experiments showing that a little information can have the opposite of the desired effect if it is delivered after a taste test instead of before. In a nutshell, here’s what the study, to be published in the Journal of Consumer Research, says:
Tell someone the chocolate they are about to taste came from Switzerland, and sure enough, they will like it better than the chocolate from China. Tell that same person where the chocolate came from just after they’ve tasted it, and they will swear the stuff from China tastes better.
Ditto for wine.
Wilcox, who considers himself a consumer psychologist, said during a telephone interview that the research shows that the information changed the person’s “actual perception of taste” depending on whether it was presented before or after the taste test. A total of 528 students took part in the experiments, and they really did like China’s chocolate better than the premium stuff — but only if they learned of its origin after tasting it, he said.
And 64 customers at a Boston liquor store said they preferred wine from India, not known for its great vineyards, to wine that purportedly came from Italy, which produces some very fine wines indeed — though, again, they were not told the origin of either until they had sampled it.
But here’s the punch line: none of the chocolate came from Switzerland or China. It came from Trader Joe’s, and the same chocolate was used in all the experiments. The wine was “ambiguous in terms of taste,” according to the study. It sold for $15.99 per bottle.
Why would being told the origin immediately after the taste test alter the perception of quality? Wilcox said the element of surprise might be part of the reason. During the peer review process, some reviewers thought economics might have figured in more than the timing of the information, but Wilcox insists that isn’t so.
“People may have expected the price to be lower, but if it was really just an expectation of lower price we would have expected them to prefer the Chinese chocolate both before and after” the taste test, he said. If they knew the chocolate was from Switzerland before tasting it, they liked it better than the chocolate from China, even though it was exactly the same candy.
But if they were told the origin just after tasting the chocolate, they preferred the dark stuff from China over the chocolate from Switzerland, even though it was really the same stuff.
The participants who tasted the chocolate before they knew where it came from probably really thought both pieces were about the same. But when they learned one came from China, they would have expected it to taste inferior to the famous stuff from Switzerland, and “it was much better than they would have expected it to be,” Wilcox said.
Thus they judged the “Chinese” chocolate tastier, even though it was the same stuff.
Source: http://abcnews.go.com/Technology/taste-test-wine-chocolate-preferences-shaped-taste/story?id=14108761
There are numerous opportunities for investments between US$100,000 and $500,000. These opportunities are especially attractive for semi-retirement lifestyles. The best, easiest and safest way to go about with this kind of investments is to deal with an existing business – a locator as business in Clark is called – so the investor is spared of the hassle of dealing with red-tape and bureaucracy that is always present in third-world countries. The existing locator has already cleared the path so to speak and even if it means asking for small premium for a partnership, it is very much worth the while of a new investor to take this route. Business opportunities depend largely on the skills, interests and experiences of the investors but there is a strong demand for more establishments in these areas: entertainment, shops, office space, construction and engineering services, restaurants and bars, transportation and travel assistance.
Clark Freeport is one of the most attractive business propositions the Philippines has to offer for investors in many kinds of businesses from BPO, hospitality, resorts and leisure facilities to condos, retirement homes, restaurants, bars and shops.
This web site contains articles and information that will be helpful to visitors, residents and tourists traveling out of town from Manila on a short getaway to Subic, Angeles City, Pampanga and Clark Philippines. There are several web sites that contain information that might also be pertinent to what is happening in North Luzon, Subic, Tarlac, Pampanga, Clark Freeport Philippines.
Where to go in Clark? Hotel Clark Philippines is a De Luxe Hotel in Clark and Subic, a risk free place to stay, cozy and nice ambience, a nice function place for special occasion
You might want to check also the Yats Restaurant is the best restaurant for special dinner, best restaurant for dinner with friends near Manila, also the best place to celebrate special events.
Looking for interesting hotels near Manila Subic Clark Angeles City Pampanga?
Trouble free hotels and well recognized hotels in Subic Clark Angeles City Pampanga
Clearwater Resort and Country Club offers a good place to stay in Subic Clark Angeles City Pampanga. In offers nice place to have rest in Subic Pampanga outside Manila.
One of the Philippines top hotels in north Luzon.
Famous Restaurant in Pampanga, a place to dine with friends in Clark, cozy restaurant with a nice ambience, a nice function place for special occassions
Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila.
Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:
For assistance with lodgings, accommodations, hotels and resorts near Manila in Subic, Pampanga, Angels City and Clark Philippines log on to http://www.HotelClarkPhilippines.com
Looking for a party venue in town?
Clearwater Resort and Country Club is one of the ideal venues for birthday party because it is a risk free venue. Not only Birthday Parties but also a good place to enjoy family reunion. A good place to celebrate special occasions. Clearwater Resort and Country Club is one of the resorts in Subic Clark Angeles City Pampanga or near Manila with activity amenities, place that are nice for celebration.
While in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.
Categories
- 19th Philippine Hot Air Balloon Festival in Clark
- 2012 Hot Air Balloon Festival in Clark Philippines Ticket Reservation Form Support Section
- About Angeles City, Pampanga
- About Anti-mosquito patches to prevent Dengue in Philippines
- About Asian cuisine and food of Asia
- About Clark Development Corporation CDC
- About Clark, Freeport Zone
- About Coffee
- About Easter in Clark Philippines
- About Family Bonding and Children
- About Fishing
- About Holy Week and Easter in Philippines
- About Holy Week and Easter in Philippines
- About Hot Air Balloon
- About Italian Food
- About Leisure, Stress and Relaxation
- About Mother's Day and Mother's Day Celebration
- About Nespresso Coffee, Nespresso Coffee Capsules and Pods
- About spa, places to unwind and relax
- About Subic, Baguio and Bulacan
- About the Philippines
- About the Philippines, Pampanga, Clark, and Angeles City
- About Wedding and Receptions
- Advisory and useful travel tips
- Alfresco Outdoor Dining in Clark
- All about Steaks
- All about steaks
- All News & Press Releases Archive
- Articles About Holy Week in Philippines
- Beach resorts and hotels in Clark
- Birthday, debut, baptismal, anniversary etc
- Boating and Kayaking
- Build or buy a house in Clark
- Business and investment in Clark
- Business in Clark
- Business Opportunities in Clark
- Camping and picnic
- Car and Taxi Service in Clark
- Clark
- Clark Events Archive
- Clark Flight schedules
- Clark Hot Air Balloon Festival
- Clark Hot Air Balloon Festival Complaints and Suggestions
- Clark Information
- Clark Investments Archive
- Clark Job Market Archive
- Clark Map
- Company outings and corporate events
- Condominium and Apartment in Clark
- Convenience Stores in Clark
- Corruption in Philippines, Pampanga, Subic, Clark Freeport Zone
- Culinary School in Philippines
- Doing Business in Clark
- Dormitory and Apartment Sharing
- Duty free malls in Clark
- Entertainment
- Event Venues in Clark and Pampanga
- Family outings, reunions and retreats
- Family restaurants and Fast food outlets
- Family retreat, picnics and bonding
- Fine dining Gourmet Foie Gras Cuisine
- Fine Dining Gourmet Kangaroo Cuisine
- Fine Dining Kangaroo Cuisine
- Fine dining restaurants
- Food & Beverage Archive
- Food and Beverage in Clark
- Foreigner and Tourist Assistance in Clark Archive
- Functions and events
- Games and activities for outings and picnics
- Getting around in Clark
- Getting Married in Clark and Pampanga
- Golf
- Gourmet Dining Foie Gras
- Gourmet Dining Venison Cuisine
- Gourmet Venison Cuisine
- Highly Recommended Hotels and Resorts
- Historical sites, places to see and visit
- History of Clark
- Holding a Dinner Party
- Holiday and Vacation in Philippines
- Holy Week and Easter Holiday
- Holy Week and Easter in Clark Philippines
- Holy Week and Easter Packages and Deals
- Hot Air Balloon Festival in Clark Philippines
- Hot Air Balloon Packages & Deals
- Hotel Accommodations Archive
- HOTEL and RESORTS
- Hotels & Resorts in Angeles Pampanga
- Hotels & Resorts in Clark
- Hotels and Resorts in Pampanga
- Hotels and Resorts in Philippines
- Hotels and Resorts in the North
- Hotels and Resorts near Manila
- Internet WIFI spots in Clark Philippines
- Investing in Philippines
- Investment and business opportunities
- Investment in Philippines
- Italian, French and continental cuisine
- Jobs and Careers
- Jobs in Angeles, Clark, Pampanga
- Jobs in Manila, Philippines
- Korean, Chinese and Japanese Food
- Koreans in Philippines
- Land for development
- Laws and Regulations in Clark
- Learn about wine
- Learn English in Philippines
- Leisure and recreation
- Lifestyle in Asia
- Lifestyle in Clark and Pampanga
- Liquor and Wine Shops in Clark
- Listing of businesses in Clark
- Living in Clark and Pampanga
- Manila Bus Hostage Incident 2010
- More about Holy Week and Easter Holidays
- More About Philippines Hot Air Balloon Fiesta in Clark Pampanga
- More about Weddings and receptions
- Mother's Day in Philippines
- News
- News about Hot Air Balloon
- News in Manila and North Luzon
- News in Pampanga, Angeles City, Clark, Subic
- Nightlife, casinos and entertainment
- Organizing a Cocktail Party
- Organizing company events
- Organizing Company outing
- Organizing Team Building Events
- Organizing Team Building Events
- Other restaurants, café and dining outlets
- Other shopping in Clark
- Pampanga Clark Freeport Zone or Establishment Grievances and Complaints
- Pampanga Information
- Philippine International Hot Air Balloon Fiesta
- Philippines Hot Air Balloon Festival in Clark Pampanga
- Places to go in Clark Archive
- Politics and Opinion
- Press Releases
- Product launching and marketing events
- Real Estate, Properties and Deals
- Residential village and subdivision
- Restaurants and Bars in Clark, Pampanga
- Resto Bars, Clubs and Pubs
- Resume Database
- Retirement in Clark
- Retiring in Clark Archive
- Rules & Regulations of Clark Freeport
- Safety, Law and Order in Pampanga
- Scenic spots, tourist destinations in Clark
- School Camp in Clark
- School Camp in Philippines
- Shopping
- Shopping Archive
- Short-term lease
- Sightseeing and Tourist Spots
- Social and company events planning
- Sports and outdoor events
- Sports and Recreation in Clark and Pampanga
- Sports and Recreation in Clark Archive
- Swimming and Water sports
- Teambuilding and planning
- The Clark Lifestyle
- The Green World of Clark Philippines
- THINGS TO DO IN CLARK
- Tourism and Travel
- Tourism in Clark
- Travel Accommodations Archive
- Travel agencies and airline offices
- Trekking and horseback riding
- Vacation Rental
- Vegetarian Food and Vegan Cuisine
- Vegetarian food, vegan restaurants
- Vintners' Hall of Fame
- Visit Angeles City Pampanga
- Visit Clark Philippines
- Visit Manila Philippines
- Wedding Planners, Caterers & Event Venues in Philippines
- Wedding Planning, Organization and Services
- Wedding reception Venues in Clark
- What's Happening in Clark
- Wining & Dining Archive